One Man's Trash is Another Man's Compost | Business

By Victoria Mullen

Dean Rosendall’s passion for composting and recycling is contagious. When we meet for this article’s interview, I’m struck by his genuine interest in and commitment to his profession, which meshes nicely with his ease in building relationships, spotting trends and putting together a strategic vision.

Rosendall is a partner in the newly launched recycling business, New Soil, which is doing some pretty exciting things. Yes, recycling can be exciting, believe it or not. 

Hey, I was surprised, too. 

New Soil helps local businesses go green by composting organic waste -- and not just food. Restaurants are the obvious customers of New Soil’s services, but expand your mind for a moment and think: law offices, architects, hair salons, department stores... the list goes on. Junk mail, facial tissues, paper envelopes, paper packaging, food waste, newspaper, cardboard, wood, coffee filters, paper cups and coffee grounds are just some of the waste that can be composted. You can get a more complete list from New Soil’s website. The point is that virtually every company has stuff that can be composted. 

“Organic waste typically makes up 75-85 percent of your total garbage content,” says Rosendall. “Adding one step to your waste disposal routine can make...

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